Welcome to Soft Electronics

This online museum has 1370 examples of small household appliances from the 1960s to 1990s.

All products are complete with the original packaging, and often in mint to new condition. And every item has a reason to be in the collection, like a special feature or innovation. Each also has a story to tell. Stories about industrial design and brands. Or about lifestyle, emancipation, packaging design or useability. Or about how rare an item is and how it has found its way to the collection.

Many items should look familiar if you were born in or before the 1970s, but you haven't seen many of the other items before. They are all forgotten products. The high quality of these products was never matched again since the end of the last century. After that manufacturing has moved completely to Asia, and planned obsolescence was put into every product.

In comparison to Hard Electronics these products were designed and built to be used by women in the first place. Each product was supposed to help in daily routines in the household, but still be easy to use and add no extra work or maintenance.

Please enjoy this collection of top items from the past. For now there are only pictures of the boxes. Images of every item will be added subsequently over the next months and years. Also short descriptions will be available next. Until then you can always check instagram for updates.