Welcome to Soft Electronics

This online museum has 1240 examples of small household appliances from the 1970s to 1990s.

In comparison to Hard Electronics these products were designed and built to be used by women in the first place. Each product was supposed to help in daily routines in the household, but still be easy to use and add no extra work or maintenance.

Every item has a reason to be in the collection, like a special feature or innovation. And every product has a story. Stories about industrial design and brands. Or about lifestyle, emancipation, packaging design or useability. Or about how rare an item is and how it has found its way to the collection.

Many items should look famliar if you were born in or before the 1970s, but probably you have never seen any of the other items before. The high quality of these products was never matched again since the end of the last century. After that manufacturing has moved completely to Asia, and planned obsolescence was put into every product.

Please enjoy this collection of top items from the past. For now there are only pictures of the boxes. Images of every item will be added subsequently over the next months. Also short descriptions will be available soon. Please check instagram for updates.
Top 10 Companies

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